For two weeks in September 2011, Disney re-released the animated classic The Lion King, now in 3D, first at theaters and then on Blu-ray. To help promote this event we custom built an acrylic enclosure complete with a sliding rear access panel, African landscape backdrop, dirt floor, and themed grass surround. On its press tour which included stops at Access Hollywood and The Insider, Disney placed a lion cub inside the habitat during filming.